Why Advertise on Internet Radio

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According to a September 2005 report by comScore Arbitron Online Radio Ratings, the combined Monday-Sunday 6AM-Midnight AQH of five major online radio networks is 488,000. This represents people listening to internet stations owned by AOL, Yahoo!, Live 365, MSN Radio, and Clear Channel.

While no source counts the audience from all independent online radio stations, it can be said this is also a substantial group of listeners. Joy97.com surveys quanitfy them for:

· Age and Gender - Social Activity - Friends Network

· Household Income - Education - Purchasing Intent

· Online Habits - Listening Patterns - Budgets

Our objective is to identify the online radio community so stations sell with confidence, and advertisers know who is in the audience.

Respondents come from a variety of station formats, and results accurately reflect all of persons using online radio.

Advertiser can use Joy97.com surveys to query the audience on marketing or product(s).

Questions may be served network wide or to format specific audiences.

Why online radio?

Radio online is a credible, responsive medium that delivers impressions to an educated, affluent, loyal audience.

Millions of people use Internet radio, advertisers should too.

Online Radio: mass exposure - one user at a time.

Listen Up!

If you're not advertising on internet radio, you could be missing out.
Entrepreneur magazine - November 2004 By Catherine Seda

According to a 2004 study by media research firms Arbitron Inc. and Edison Media Research, internet radio has an estimated weekly audience of nearly 19 million Americans and growing. Not only are people listening in online, they're also buying online. Monthly internet broadcast (radio and video) users might represent only 26 percent of the online audience, but they accounted for an estimated 42 percent of online spending. Advertisers can reach an audience that's in listening and shopping mode.

Thinking of advertising on internet radio?

Here are a few tips based on audience demographics and behaviors:

Test a new offer.
About 28 percent of internet broadcast users are likely to try a new product or service vs. 17 percent of nonbroadcast users. So launching a new product through internet radio could give your initial sales a boost. You'll also likely receive immediate customer feedback or testimonials to help you further refine your product or service and marketing pitch.

Appeal to a "hip" audience.
Although the age range of broadcast listeners is 12 to 54 years old, the highest concentration of listeners falls into the 12- to 34-year-old group. They are technologically savvy group in tune with DVDs, cell phones, messaging, video games and other media products. Tailor your advertisement's message to address the concerns, needs and wants of a sophisticated young audience Forty-two percent of the internet radio audience has listened in while shopping or researching a product or service online.

Advertise With Us:

Joy 97.1 is an bilinqual radio station. We broadcast in English and Japanese. Audio ad rates on Joy97.1 Internet Radio are $5 per ad run with a minimum ad purchase of $100. For $100, your 30 second ad will run 20 times, and each time your ad runs, you will be able to reach out to our listeners all across the nation and all around the world. There is a $50.00 production fee for our staff to make the audio ad for you. If you have your own audio ad that is 30 seconds or 60 seconds you will only be charged for the number of times that your audio ad plays.

Here's the overall cost breakdown:

If you'd like to talk to us about your audio ad, email us Media@joy97.com.